Check out the full November Newsletter below…
|The Broadcast Academy is now official BBC 50:50 Equality Project partner|
|We are delighted to announce that we are now an official partner of the BBC 50:50 Project. This means we have great contacts and great strategies that will boost the chances of our clients getting on air.|
The aim is for all the panelists at our events to comprise 50% men and 50% women. Since 2013, we have also been recommending the benefits to our audience and clients of ensuring you have both male and female media spokespeople.
|L to R: BBC TV news anchor Simon McCoy, Kerry Hopkins, BBC 50:50 Project journalist Nina Goswami and ITV News acting editor Rachel Corp at the inaugural Broadcast Club House of Commons launch, featured in magazines, radio and newspapers.|
The Broadcast Club encourages volunteers to come forward and offer to help. Sponsoring one of our events has significant marketing and PR benefits, due to the audience and panellists our brand attracts and our positive newsworthy messaging.
|Left to right: Simon Lancaster, founder and trustee of the SJL Foundation, with the national business award winners and judges|
The formula for a good news story
There’s a secret to a good news story, and we’re going to reveal it!
It’s a magical mix of components called CHIEFS…
C for Controversy, H for Humour, I for Information, E for Event, F for Finance and S for Sex/Shock/Scandal.
You need two elements for an average news story, three for a good news story and more than three is compelling. Don’t think you have a newsworthy enough story? Think again. despair. We are not just executors of your strategy editorially, in fact, we prefer to get in there before it gets to that stage.
We can create the vision, strategy, messaging, execution and carry out the media relations. We recently created all these elements for the SJL Foundation’s national start-up business awards. From the vision and concept down to organising the event, coverage has been solid and brand messaging consistent.
|The Broadcast Academy get two start-up businesses on TV News|
We made dreams come true for EmPads entrepreneur Jennifer Jia, and RunTrack entrepreneur Marvin Onu, securing their first ever TV interviews and a journalist’s report on their new business on both ITV News London and BBC Look East.
|New Broadcast Academy (formerly called Broadcast Ready) client gets on radio 11 times in her first month|
We cleverly branded Sheila Stamp as the female Simon Calder. Because we know how journalists think, we knew exactly how to position her. We introduced Sheila to key journalists and in her first month with us she did 11 radio interviews in one day.
|Some things people have said about us in the last few weeks|
Word of Mouth is a powerful thing! Here’s what people have said about Kerry Hopkins and Broadcast Academy.
“A major shoutout to the wonder woman Kerry Hopkins for making dreams come true!” said Cambridge Uni PhD student and entrepreneur Jennifer Jia of EmPads.
“You are amazing at what you do, in awe! You always inspire me to strive for the best ….love it!!” said start-up business owner Heather Thurlby, of Female Tradesperson.
“Sarah is thrilled, you’ve made another dream, well done and thanks,” said entrepreneur Simon Lancaster of the SJL Foundation and SJLInsurance.com.
“I just want to give a big THANK YOU to Kerry Hopkins for all the help, motivation and support throughout the SJL Foundation competition. I look forward to working with you” said a delighted Marvin Onu, CEO and founder of Run Track.