for getting 3 Critical Steps to Getting People To Buy From You After They See You On TV or Radio
You are well on your way to being on your first TV & Radio interview, but before you go, I want to remind you that the more resources you have, the easier it gets.
And no, I don’t want you to get a Master’s in Television Journalism to learn it all.
A leading polling and insights firm hired us to embark on their first-ever broadcast PR campaign for the Scottish Referendum in 2014 and the General Election in 2015. We got them got 120 national TV and radio interview opportunities in just a few months across four spokespeople. The whole broadcast, online and print campaign delivered by Kerry Hopkins, meant that the client got a phenomenal 9214% Return On their Investment (ROI).
Journalists who had never heard of them before, now did, their switchboard went into meltdown with new business enquiries and questions from existing customers and their graduate recruitment programme started to attract a better quality graduate.